The advertising campaign and branding for the City of Henderson’s Economic Development Division used world-renowned business leaders who reside in or have a business in the Henderson community.

Included in these are legendary golf instructor Butch Harmon with the Butch Harmon School of Golf, orthopedic surgeon Dr. Michael Crovetti with the MERIN Institute and Andrew Lessman with ProCaps Laboratories, who is the country’s foremost leader in vitamin manufacturing.

Using familiar faces, Imagine Marketing worked with the City of Henderson to create the brand “The Las Vegas Valley Address for Business Success” to attract new and relocating businesses to Henderson.

Following the initial branding and advertising campaign, which focused on business journals, online advertising and a variety of monthly publications, a comprehensive Web site was created.

In addition, a series of postcards was mailed to an established database to promote new business growth in Henderson.